At this year’s Family Style Food Festival in New York, one of the most talked-about collaborations came from a tightly focused trio of Korean creatives, each bringing their own angle on food, flavor, and design: Rockstar Chicken, Buldak, and VandyThePink.

Rockstar Chicken, known for their Korean-style fried chicken, brought the crunch. Buldak delivered the heat, leveraging their signature spicy noodle flavor into a sauce that pushed the threshold without overwhelming it. And Vandy tied it all together with visual identity. This collaboration also marked an evolution in Vandy's presence in the food-fashion space. Known primarily for footwear and apparel collaborations, this activation signaled a shift: a recognition that his aesthetic has the flexibility to influence spaces beyond fashion, extending into hospitality, product design, and experiential branding.